“Observed” doesn’t mean just seeing; this could mean collecting measurements of temperature, pH, density, concentration, frequency, behavior... and so much more!
Researchers in a field rank different types of studies based on their quality, and this results in a Hierarchy of Evidence.
This hierarchy may look a bit different in different fields of research, but in general, "systematic reviews" or "meta analyses" (which review a number of research studies in an area) are typically considered the strongest evidence, and are at the top of the pyramid (Sources: 1, 2).
Expert opinion / background information are typically located at the bottom of the pyramid (and are less convincing evidence).
The key idea here is that many high quality research papers / studies pointing to similar conclusions is much stronger evidence than a single paper / study.
To learn more about these different types of evidence, check out this post from Science Up First.
Sources:
1) Ahn, E., & Kang, H. (2018). Introduction to systematic review and meta-analysis. Korean journal of anesthesiology, 71(2), 103–112. https://doi.org/10.4097/kjae.2018.71.2.103
2) Burns, P. B., Rohrich, R. J., & Chung, K. C. (2011). The levels of evidence and their role in evidence-based medicine. Plastic and reconstructive surgery, 128(1), 305–310. https://doi.org/10.1097/PRS.0b013e318219c171